Today marks the launch of ‘One You Plymouth’, a ground-breaking new campaign to help adults across the city avoid future diseases caused by modern day life. Everyday habits and behaviours – such as eating too much unhealthy food, drinking more than is recommended, continuing to smoke and not being active enough – are responsible for around 40% of all deaths in England, and cost the NHS more than £11 billion a year. ‘One You Plymouth’ aims to encourage adults, particular those in middle age, to take control of their health to enjoy significant benefits now, and in later life.
Latest figures show that life expectancy at older ages is at record levels, yet many are spending their retirement living in ill health. Currently fifteen million Britons are living with a long-term health condition, yet studies show living healthily in middle age can double your chances of being healthy when you are 70.
The new campaign will help adults in Plymouth to move more, eat well, drink less and be smoke free. One You will also provide information on how people can reduce their stress levels and sleep better.
Jan Potter, Acting Head of Wellbeing at Livewell Southwest, said: “Modern day life makes it hard for people to live healthily with bigger portions for everything we eat, a desk-bound job or a long commute. One You gives people the chance to reappraise their lifestyle choices, put themselves first and do something about their own health before it’s too late.”